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Explore - Dream - Discover

The simple words of Mark Twain have captivated our minds. Perhaps because it speaks directly to the explorers that lie within us all. As genuine watch enthusiast, we saw the opportunity to combine our passions and create something different.

As enthusiasts we love the art of watches and know it’s much more than just a timekeeping instrument or even a fashion accessory. It often becomes a sentimental symbol that reminds us of exceptional moments in life such as achieving milestones, a birth of a child, success, a thoughtful gift or even an heirloom. 

Avant-garde design

The aesthetics of a watch is of course also important but we wanted to add another dimension to it by making the design meaningful. By gathering the heritage of places around the world as an inspiration to our designs each watch tells a story.

Since all cities we visit are unique each of our emblematic timepieces has their own characteristic design. This creates an avant-garde look at the same time we cherish and honor their heritage. What almost all of them have in common is their rare mix of simplistic elegance and beautiful detail-rich dials.

A matter of life or death, almost.. 

No matter if you’re climbing Mont Blanc, sailing past Portofino or white-water rafting in Fiume Noce all true explorers knows the importance of quality equipment during adventures. It could actually be the difference between life and death.

Although a watch probably won’t save your life, quality is a serious matter for us. That’s why we only use premium material such as surgical grade steel, calfskin leather and sapphire crystal glass to make sure all our watches handles the pressure.

 Team AMANT 

United with open-minded and fashion conscious people we’ve started to build a community of likeminded people from LA in the west to Sydney in the east. Perhaps not so surprisingly many of us also have the spirit of adventures within us. 

The joy and learning experience of exploring new places, meeting people and discovering cultures are endless, that’s why we should all listen to Mark: 

“Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from safe harbor. Catch the trade winds in your sails.


Explore. Dream. Discover.”